10 in-depth guides 5 technology sections 100% independent

Technology decisions,
without the vendor gloss

Practical guides to AI, software, social media, web development and search — written for the person who has to choose, sign or explain.

10Long-form guides
5Topic sections
50Original photos
100%Editorial control

How we work

Our process is open, independent and always on the reader's side.

  1. 1

    We research the decision

    Vendor documentation, pricing pages, technical references and hands-on use — not just the launch deck.

  2. 2

    We weigh the trade-offs

    Cost, maintenance, lock-in and the failure modes that only appear after the first invoice.

  3. 3

    You make a clearer choice

    Every guide ends with a practical recommendation you can defend to a colleague.

Six rules that save money

Simple principles that apply whether you are buying hosting, software or a connection.

Model the third-year bill

Promotional pricing is a first-year number. Add renewals, add-ons and exit costs before you commit.

Read the limits, not the logo

Egress, seats, API calls and fair-use clauses decide more than the headline price.

Prefer boring components

A managed service that is slightly overpriced often beats a clever stack nobody can maintain.

Keep an exit path

Exportable data and open formats are worth a premium. Lock-in is always paid later.

Measure at peak hour

Speed tests at 10 a.m. flatter every provider. Test when the neighbourhood is online.

Write down the assumption

A decision with a stated assumption is easy to revisit. A vibe is not.